Pascal Jolivet launched the Attitude brand in 2001. The idea was to create a high-quality Loire collection not necessarily from Sancerre but from the Loire Valley, the best terroir in the world for Sauvignon Blanc. Pascal Jolivet's dedication to this grape led him to a rich region in terms of history and heritage near the gorgeous Chateau of Cheverny and Chambord. Its identity of place and originality give a unique style to these Pascal Jolivet wines
